Overview.

Thordon
Bearings

What can make an engineer fall in love?

We thought, perhaps, a vibrant new website highlighting the numerous attractions of a grease-free polymer bearing that lowers costs, eliminates pollution and out-wears metal. Thordon Bearings, a Canadian manufacturer selling to the shipbuilding industry worldwide, asked us for help lifting their online presence out of the industrial rust.

SERVICES

Design

Strategy & Planning
User Interface Design

Technology

Responsive Website
Client Portal

Content

Market Research

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Gather.

Our budget was modest; so our approach was direct
We interviewed leaders and researched competitors. What would resonate with end-users globally? How could we best assist Thordon’s distributors in selling in many different countries? Our client told us we exceeded in understanding the market.

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Shape.

We considered all the questions.
The environmental benefits, the ease of installation, the regulatory upsides were all taken on board. But the key point we hit upon was the unique, ultra-cool polymer material itself-the single source from which all the benefits flowed. This was the thing an engineer could love.

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Build.

It was about creating an emotional connection.
We took the vibrant orange of one of their largest bearings and made it the big, bold theme of a website aiming to catch the eye. But we saw our task as more than building an engaging site. We wanted to position Thordon better by telling a focused, streamlined story of a beautiful material with multiple attractions.

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Engage.

“We’ve never had this kind of visibility.”.
Our client reports a significant increase in traffic. They have never had as many leads and enquiries come in through their site or received as many positive notices from distributors.

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