Tourism Barrie has always been dedicated to showcasing the vibrant character and exciting attractions of Barrie, Ontario. Their long-standing partnership with Flywheel Strategic has been pivotal in achieving this mission. Over the years, this collaboration has continuously evolved, culminating in a bold new project that redefined their digital presence.
Recognizing the need to drive more value for their business partners, Tourism Barrie, with Flywheel Strategic, embarked on a journey to revolutionize their digital strategy. The goal was to create a platform that not only attracted visitors but also provided tangible benefits to local businesses. This meant creating a website that could effectively promote these businesses, driving economic support throughout the region.
One of the most significant aspects of this project was the decision to adopt a fresh, bold, and confident creative direction. This wasn't just a cosmetic change; it was about making a statement. The new design needed to reflect the dynamic and inviting nature of Barrie, appealing to both tourists and locals alike. Flywheel Strategic’s creative team delivered a visually stunning and user-friendly website that stood out in the crowded digital landscape.
Managing such a comprehensive digital overhaul could be daunting, especially with a lean team. However, the streamlined processes and intuitive tools provided by Flywheel Strategic made it manageable for Tourism Barrie. Using the Sitefinity DX content management system was particularly effective, allowing the team to easily update and manage content. This ensured that the website remained current and engaging without requiring extensive resources.
The revamped digital experience didn’t just look good; it delivered measurable results. By personalizing content and improving user engagement, the new website significantly increased traffic and visitor interaction. This translated into greater visibility for business partners and more robust economic support for the local community. The seamless integration of user data and personalized recommendations kept visitors engaged longer, leading to higher conversion rates and more visits to Barrie.
The successful partnership between Tourism Barrie and Flywheel Strategic is a testament to the power of innovation and collaboration. Together, we have created a digital platform that drives economic growth, supports local businesses, and promotes the unique charm of Barrie. For a detailed look at this transformative journey, read the full case study on the Flywheel website and checkout the success story over at progress.com.
Visit Tourism Barrie and consider your next destination!